Portfolio - Full Voice Range
All projects and brand universes are original spec work, created from scratch.
Featured Work | A selection showcasing my exceptional voice range
Luxury Wedding Venue Hero Section
Tone: Regency elegance, modern serenity.
Audience: Couples seeking stately-home weddings.
High-Intensity Fitness Sales Page
Tone: Hyper-masculine, high-motivation, tough love.
Audience: Men ready for total physical transformation.
Ecommerce Lead Magnet Landing Page
Tone: High-energy, tongue-in-cheek "cult leader" persona.
Audience: Entrepreneurs who want to by-pass social media.
Wedding Photography Brand Story
Tone: Warm, reassuring, "we've got you".
Audience: Couples who want wedding photos that reflect their personalities.
Bridal Feature for Women's Media
Tone: Mindful, light-hearted, irreverent.
Audience: Non-traditional brides doing their weddings their way.
Luxury Travel Promo Copy
Tone: Escapist, dreamy, destination-rich.
Audience: Holidaymakers who value a blend of culture and glamour.
Brand Voice Case Studies | Two vastly different brand voices, one writer
Digital Marketing Copy | Authentic, human-centered brand identities & stories
Emails | Sales Pages | Lead Magnets
Direct Response Email Funnel for Women's Business Coach
Tone: Soft, supportive expertise
Audience: Female entrepreneurs who connect with empathy and structured advice.
Lead Magnet for Beginner's Guide to Real Estate Investing
Tone: High-energy, aggressive insider knowledge.
Audience: New investors looking for a solution to information overload.
Lead Magnet for No-Nonsense Coaching Brand
Tone: Zero-fluff, results-driven.
Audience: Small business owners who want to scale quickly.
About Pages | Bios | Brand Stories
Tech-Free School Brand Story
Tone: Nostalgic, voice-driven, student-focused.
Audience: Language learners seeking full, authentic English language immersion.
Personal Trainer Bio
Tone: Gentle-masculine, softly motivational, inspirational.
Audience: Gym-shy clients who want to feel at home in their bodies.
Boutique School About Page
Tone: Small-school charm, international appeal.
Audience: Students looking for a community-based learning experience in a cosmopolitan environment.
Product Descriptions | Ecommerce Campaigns
Ee-ni Wee-ni Bikinee Summer Collection Campaign
Tone: Light-hearted, personality-rich, Gen Z-coded.
Audience: Gen Z women who dress to express themselves.
Angel Baby Beauty DTC Beauty Campaign
Tone: Dreamy, indulgent, clean-beauty-conscious.
Audience: Gen Z clean beauty enthusiasts who connect with product personalities.
Airevs Urbane Summer Gloss Collection (Published)
Tone: Fun but sophisticated, elevated but accessible.
Audience: Millennial clean beauty fans who favour cruelty-free, small-batch brands.
That Girl Glosses DTC Campaign
Tone: Witty, pop-culture-coded, whimsical.
Audience: Y2K fashion-fans, social media-savvy indie beauty clients.
Lifestyle & Editorial | Voice-y, distinctly human long-form content
Editorial for Men's Dating Advice
Tone: Conversational, soft-sarcasm, modern Agony Aunt.
Audience: Men experiencing dating app burn-out.
Men's Dating Advice Infographic
Tone: Scannable, humorous condensed version of blog post
Audience: Busy scrollers who want information quickly.
ESL Student Learning Guide
Tone: Teacherly, authoritative-but-supportive, insightful.
Audience: Frustrated English learners seeking fresh perspective on their progress.