Portfolio
Diverse, distinct, highly-developed brand voices. All projects are spec work, created from scratch by me, CopyKat.
Featured Work
A selection of pieces demonstrating my exceptional voice range.
Luxury Wedding Venue Hero Section
Tone: Regency elegance, modern serenity.
Audience: Couples seeking stately-home weddings.
High-Intensity Fitness Sales Page
Tone: Hyper-masculine, high-motivation.
Audience: Frustrated clients seeking transformation.
Ecommerce Lead Magnet Landing Page
Tongue-in-cheek "cult leader" persona, leads with humour and energy.
Wedding Photography Brand Story
Warm, reassuring brand story that connects with couples.
Bridal Feature for Women's Media
Mindful and light-hearted tips for non-traditional brides.
Luxury Travel Promo Copy
Escapist, dreamy, destination-focused promo for a luxury cruise company.
Brand Voice Case Studies
Two vastly different brand voices, one writer.
Digital Marketing Copy
Email Funnels & Lead Magnets
Direct Response Email Funnel for Women's Business Coach
Soft, supportive "cheerleader" tone for female entrepreneurs.
Lead Magnet for Beginner's Guide to Real Estate Investing
High-energy brand identity, appeals to overwhelmed beginner investors.
Lead Magnet for No-Nonsense Coaching Brand
Results-driven, tough love tone for small business owners.
Product Descriptions & Ecommerce Campaigns
Ee-nee Wee-nee Bikinee
Light-hearted, Gen Z-coded summer fashion collection campaign.
Angel Baby Beauty
Dreamy, aspirational story-driven captions/product descriptions for DTC brand.
Airevs Urbane
Story-&-features-driven descriptions for millennial-toned clean beauty brand.
That Girl Glosses
Witty, pop-culture-coded storytelling for DTC social media campaign.
Website Copy
Authentic, human-centered brand identities & stories
Tech-Free School Brand Story
Brand story for a tech-free school, capitalises on USP & nostalgia, humanises an institution.
Personal Trainer Bio
Gentle-masculine brand mission story, softly motivational, appeals to gym-shy clients.
Boutique School About Page
Community-based brand identity for an English school, international but accessible appeal.
Lifestyle & Editorial
Voice-y, conversational blog-style articles
Editorial for Men's Dating Advice
Voice-driven & humorous dating app advice for men - from a woman's POV.
Men's Dating Advice Infographic
Infographic illustrating condensed dating app tips for men.
ESL Student Learning Guide
Teacherly, authoritative-but-supportive tone for frustrated English learners.